Publications des chercheurs de PSE

This paper studies the effect of activism on the imports of consumer products, by focusing on an event which generated massive consumer mobilization against neglecting firms, namely the collapse of the Rana Plaza building affecting the textile industry in Bangladesh. We hypothesize that this episode was a main shock in the perceived quality of clothing producers sourcing in Bangladesh. Using detailed import flows on textile goods from OECD countries, we analyze whether the imports of consumer products were affected by the disclosure of information, in countries differently exposed to the collapse. To proxy the amount of information received by individuals in different countries, we use the nationality of the firms involved in the Rana Plaza building: soon after the disaster, NGOs and the media insisted on the origin countries of the neglecting companies, publishing the list of misbehaving firms by nationality. We use a difference-indifference approach to compare the imports from Bangladesh of countries having been differently associated in the news to the Rana Plaza collapse. Results show a post-disaster decrease in imports for countries whose firms were directly involved in the Rana Plaza building. The effect has to be interpreted relatively to the evolution of imports of similar countries, however not linked to the collapsed Rana Plaza knitting factories. While aggregate imports from Bangladesh continue to increase during the whole period (2010-2016), there is a marked disruption that affects countries whose brands were named and shamed by activists and the media after the disaster. No such differential pattern is observed for non-textile goods. Our results are robust to a variety of checks.

China is often suspected of taking over the extraordinary trade relationships that former colonies had within colonial empires. Besides preferential bilateral relationships built after independence, the two other potential determinants of the increase in trade with China are the improvement in China’s export capacity and the natural redirection caused by independence. We investigate and quantify the three reasons that explain the level of former colonies’ trade flows with China. Using structural gravity equations, we show that methodological issues can be largely responsible for displaying and estimating abnormally high trade levels between former colonies and China. Increased trade between these pairs of countries is the result of unilateral factors rather than more intense bilateral preferences. We then measure the reorientation of trade flows from former colonies’ metropoles towards China and show that independence has produced the expected redistribution: trade flows with China would be 15% lower, had former colonies not become independent.

This paper studies the effect of social responsibility scandals on the imports of consumer products, by focusing on an event which generated massive consumer mobilization against neglecting firms, namely the collapse of the Rana Plaza building affecting the textile industry in Bangladesh. We investigate the import repercussions of this major shock in the perceived quality of clothing producers sourcing in Bangladesh. In line with the well-documented home bias in trade and home-country media slant, we assume that consumers’ reaction will be stronger when domestic firms are named and shamed. Our empirical strategy uses a difference-in-difference approach that compares imports from Bangladesh of countries according to whether some of their companies were directly associated with the collapse of the Rana Plaza. Our results are consistent with demand being sensitive to social responsibility scandals. While aggregate imports from Bangladesh continue to increase during the whole period (2010–2016), there is a marked disruption that affects countries whose brands were named and shamed by activists and the media after the disaster. In addition, the decline in imports is all the greater as the number of NGO campaigns on the misbehavior of national textile retailers is high.

To what extent do Non-Governmental Organizations (NGOs) monitor global value chains? While NGOs regularly denounce the behavior of multinational corporations throughout the world, their motivations for choosing campaign targets remain largely unknown. Using a new dataset on activists’ campaigns toward multinational firms, we estimate a triadic gravity equation for campaigns, involving the NGO, firm, and action countries. Our results point to a strong proximity bias in NGO activity: Distance, national borders, and lack of a common language all contribute to impede the intensity of campaigns. We estimate the distance elasticity of campaigns to be −0.2 and further document that NGOs strongly bias their actions toward home firms or foreign firms with home actions. A domestic firm is 3.45 times more likely to be attacked than a foreign one. Foreign firms headquartered in common language countries draw 1.63 times more campaigns. Overall, campaigns seem to be designed so as to include at least one element of proximity drawing the attention of consumers. This pattern questions the role of NGOs in the monitoring of multinational production operated in remote, unfamiliar locations.

We explore firms' commitment to Corporate Social Responsibility (CSR). Using a unique dataset of 8,857 French firms collected through a survey conducted at the end of 2011 by the French National Institute of Statistics and Economic Studies (INSEE), we first construct 3 CSR pillar scores for each firm, based on a non-parametric Item Response Theory model known as Mokken Scale Analysis. CSR scores, along with responses to specific items of the 2011 INSEE survey, allow us to characterize firms implementing formal versus informal CSR. We then estimate simple probit models and count data models to show that, with regards to CSR commitment, size definitely matters, and that a significant share of firms stating that they are not actively committed to CSR, actually engage significantly in CSR, with no monotonic size effect. Cooperation with external actors such as NGOs mitigates the size effect in the likelihood of carrying out informal CSR, whereas the pressure of NGO campaigns against large companies mainly spurs the environmental score of smaller firms in the same sector.