Simple visibility design in network games

Chapitre d'ouvrage: Individuals interact through social media networks by posting contributions, comments and the like. These actions entail complementarities and generate spillovers. A social media carefully designs its platform, often with the objective of increasing users' activity. Here I study visibility strategies, which promote some individuals by making their contributions more visible than others'. Under some specifications, optimal strategies are simple, making visible the individuals whose total impact (total number of followers for example) is maximal. Comparisons with other targeting strategies are discussed.

Auteur(s)

Gabrielle Demange

Titre de l’ouvrage
  • David Gale, Mathematical Economist: Essays in Appreciation on his 100th Birthday
Date de publication
  • 2024
Mots-clés
  • Networks
  • Bilateral interactions
  • Strategic complements
  • Targeting
Version
  • 1