
PSE Professor
On November 22nd, 2024, the Globalization Chair workshop showcased three studies exploring the intricate relationship between globalization and consumer preferences. The research delved into the ways preferences influence economic transactions, examining specific domains such as holiday accommodation exchanges and food purchasing behaviors. Moreover, the studies offered a comprehensive analysis of how preference diversity evolves across different generational cohorts on a global scale.
PSE Professor
Globalization and consumer preferences – November 22nd, 2024