Books : “Précis d’économie comportementale” by Nicolas Jacquemet

From morning to night, we make all kinds of choices: whether to drive or cycle, whether to go to the supermarket or the grocery store. While these day-to-day decisions often follow one another without our even being aware of it, they come on top of decisions whose stakes are far higher, be they economic, financial, environmental, sociological or cultural.

What decision-making processes lie behind the social realities that determine how the economy works? How do we define the costs and benefits between which we must arbitrate? Why is even the absence of choice a form of decision? How do individual decisions combine with collective decisions? What is the range of tools available to guide behavior?

Behavioral economics provides answers to these questions by studying economic decisions through the prism of rational factors, such as the comparison of costs and benefits, but also psychological factors, such as cognitive resources, context and peer behavior.

In this book :

• a mini-lab of experimental economics and economic decision-making: 12 experiments, games and role-playing exercises to explore each chapter in greater depth
• numerous practical applications of economic policies
• mini-cases in the field to compare theory and practice
• a survival kit for economic novices