Creativity and Consumer Behavior: An Economic Analysis

Book section: The goal of this chapter is to review how economics describes creative consumer behavior and creative consumers, and to verify how far detailed creativity measures used in psychology are predictive of consumer behavior observed in economic experiments. We present a multidisciplinary literature review and illustrate empirically the economic approach to creativity in consumption with several new experiments realized by our team.

Author(s)

Marco Gazel, Louis Lévy-Garboua

Publisher(s)
  • Springer
Scientific editor(s)
  • Todd Lubart, Marion Botella, Samira Bourgeois -Bougrine, Xavier Caroff, Jerome Guegan, Christophe Mouchiroud, Julien Nelson, Franck Zenasni
Title of the work
  • Homo Creativus: The 7 C’s of Human Creativity
Date of publication
  • 2022
Keywords
  • Economics
Pages
  • 235-247
Version
  • 1