Journal article: Many popular internet platforms use so-called collaborative filtering systems to give personalized recommendations to their users, based on other users who provided similar ratings for some items. We propose a novel approach to such recommendation systems by viewing a recommendation as a way to extend an agent's expressed preferences, which are typically incomplete, through some aggregate of other agents' expressed preferences. These extension and aggregation requirements are expressed by an Acceptance and a Pareto principle, respectively. We characterize the recommendation systems satisfying these two principles and contrast them with collaborative filtering systems, which typically violate the Pareto principle.