Journal article: The “jewel” in FIFA’s crown and its main “asset” remains the World Cup. Established in 1928, it has been held every four years since the 1930 tournament hosted and won by Uruguay among 13 teams. Qatar will host 32 teams, but more than 200 teams from all six continental confederations have participated in the qualifying rounds. After the Second World War, the World Cup experienced a very strong growth in terms of broadcasting (from 1966), sporting notoriety, social stakes and economic activity (especially from the 1970s). The competition has become a global event, benefiting from a planetary diffusion. Not only has the World Cup become FIFA’s main source of funding, but many national federations and governments are interested in hosting the event to benefit from the potential social and economic benefits.